Message from CEO
Citizen Electronics has developed an electronic device business focused on LEDs. Among other things, the ‘illumination’ and ‘automotive equipment’ markets that our company has entered are growth areas and international competition is tense. Therefore, we cannot survive without asserting our strong presence in these markets. Accordingly, aiming to be a “Company of high quality”, we are reviewing our on-site production system, strengthening our base and pursuing manufacture of products with higher quality and reliability, which are advantages of Japanese companies. Utilizing strength as a development proposal provider, which is one of our features, and taking advantage of our “passion for manufacturing” and “spirit for meeting a challenge” that we have maintained since company formation, we try to manufacture products that are unconventional and surprising. For instance, we have pursued only increased brightness for LED lighting but we will also strive for “quality of light” that enables people to feel comfortable as they go about their daily lives.
The Citizen Group has chosen the common theme “Aiming to be a solid global company.” We are further improving precision technology cultivated through our watch business, which could also be regarded as “craftsmanship”. In addition, we put a lot of effort into adoption and development of human resources that utilize good communication skills in global markets and work actively in parallel with overseas companies in order to enhance global competitiveness. Our head office is located in Fujiyoshida City, Yamanashi Prefecture, which is at the foot of Mt. Fuji. In this excellent environment with rich nature, our company is aiming to be a solid global company, trusted by the world, advocating ‘outside the box’ thinking and providing high-quality products.
President and CEO
CITIZEN ELECTRONICS CO., LTD.